Is attitude more important than IQ?

January 21, 20161 minute read

According to Dr. Travis Bradberry, writing for, it is. He writes about a new study conducted at Stanford University showing that attitude is a better predictor of success than IQ. The difference, explains Bradberry, has to do with a person’s mindset – which is either a growth mindset or a fixed mindset.

The article, entitled “Why Attitude is More Important than IQ,” reports that psychologist Carol Dweck who conducted the study, concluded success in life is all about how you deal with failure. According to Dweck, ““The deciding factor in life is how you handle setbacks and challenges.”

People with a growth mindset believe that they can improve with effort. They outperform those with a fixed mindset, even when they have a lower IQ, because they embrace challenges, treating them as opportunities to learn something new.

The article also sets forth strategies that will help to develop a growth mindset.

The article elaborates on these strategies.