July 01, 20141 minute read

In the category of “preaching to the choir,” we call your attention to this article making the case that gender equity boosts the competitiveness of companies that is critical to America’s future economic leadership.

The article, on Huffington Post is written by Eve Ellis, Portfolio Manager of the Parity Portfolio Strategy, a gender lens discretionary investment portfolio.

AWESOME comments from 2014 Symposium:
Participants in AWESOME discussions advise that in your own company, encouraging more gender balance among top executives should be a “business” argument. Consumer products companies, especially, need women among decision-makers because women make majority of family purchases.